Help centre / Be found and measure
How to set up your Google Business Profile
Set up your Google Business Profile.
These are the same steps you see beside the settings in your shop's back office.
- Press Open Google Business Profile and sign in with your business Google account.
- Type your shop name and pick a category, for example Gift shop or Online retailer.
- If customers can visit or collect, add your address. If you only sell online, say No to a location and choose the areas you deliver to.
- Add your phone number and website:
your shop's web address. - Verify your business the way Google offers (often a short video of your premises, a phone call or a postcard). It can take a few days.
- Once live, add your logo, opening hours and photos of your products, and ask happy customers for a Google review.
Your profile shows your shop on Google Maps and on the right of Google search, with reviews and a link to your online shop. With a shop or collection point, you can later link it to Merchant Center (Settings › Linked accounts › Business Profile) to show "in stock nearby".