How to get your Google Ads tag and purchase conversion

These are the same steps you see beside the settings in your shop's back office.

1. Only needed if you pay for Google Ads. Press Open Google Ads: conversions and sign in.
2. Press + Create conversion action, choose Website, enter your shop's web address and press Scan.
3. Choose + Add a conversion action manually. Goal and action optimisation: Purchase. Value: Use different values for each conversion (we send the order total). Count: Every. Press Done, then Save and continue.
4. On Set up the tag, pick Install the tag yourself. You'll see the Google tag with an ID starting AW-: copy just that ID into Google Ads tag ID here.
5. Further down, under Event snippet, find send_to: 'AW-…/…'. Copy the whole snippet (or just the part after the slash) into Purchase conversion label here. We pick out the label.
6. Press Save here, then back in Google Ads press Done. The status changes from "Unverified" to "Recording conversions" after your next online sale.

Using Google Analytics too? You can also link the two in Google Analytics: Admin › Product links › Google Ads links.

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